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Media Analysis Lab
 
Bullying, Aggression and Anti-Social Behaviour
Mean World or Moral Panic?

I. Growing up in a Mean World

II. Crime and Violence in Canada

III. Media Coverage of Crime: Moral Panic?

VI. Scientist negating media effects and media research


V.Psychological and Medical Research

a) Imitation and Copycat

b) Scripts

c) Desensitization

d) Identification/ justification

e) Mean world

VI. Violence as risk factor, not causal factor

VII. Precautionary Principle

VIII. Understanding Media Risks

IX. Bullying and Aggression in Canada

 

Growing up in a Mean World

Many people believe that children’s lives have become more brutal and violent in the post war period, with frequent crime, fighting, harassment bullying and even shootings becoming ever more frequent at home, in the streets and at school. Studies show that crime rates in the USA did rise after the war peaked during the 1990’s and are declining somewhat.

Violent youth crime rates tend to follow a similar trajectory in the USA. (Violent crime chart)

In the wake of Bowling for Columbine another common belief is that America also became a more murderous place, especially for teens during the 1990’s. Statistics reveal that although incidences of schoolyard slayings grew fewer, after they peaked in 1992, they also grew more deadly with more multiple killings. (school killings chart)

Criminologists also point out the actual youth murder rate peaked during the early 1990’s and has declined since to its lowest level since 1970—especially for young victims. (Bureau of Justice Statistics)


Criminologists agree that many factors influence the commission and enforcement of crime and aggression in America. Some argue that the overall decline in child slayings might be explained by the baby boom bulge growing to contented middle age. Others have suggested that the stringent policing of youth and zero tolerance policies of schools have helped to dampen gang related aggression. But what often goes unnoticed is the persistence of lesser acts of aggression and fighting often at schools. Declining teen slayings represent only about 1 % of all murders of American children, and provide an very distal gauge of the persistent acts of intimidation, bullying and fighting reported by 33% of teens at school. There is fairly consistent evidence that various kinds of assault have not diminished. In a recent American study, 30% of students between grades 6-10 reported moderate or frequent involvement in bullying and fighting: 13% reported bullying others, 11% reported being victims of bullying, and 6% were both bullies and victims (Nansel et al., 2001).

Crime and Violence in Canada

Canadian general crime statistics show a remarkably similar trend during the last half-century. (crime rates chart)

Youth crimes follow this pattern except that property crime rates increased most dramatically right up until the 1990’s. (crime rates chart 2)

Although overall youth crime rates are declining somewhat during the 1990’s violent crime which accounts for 21% of the youth charges continues to increase. Homicide rates, however, peak in 1995 and decline somewhat thereafter. (homicide rates chart)

Although youth homicides are dramatic events they are relatively rare (2%). Yet violent crime continues to be a problem in Canada accounting for 21% of youth charges. (youth rates chart)

Not surprisingly, schoolyard aggression and harassment are not just American problems either. Pepler and Craig (1999) reported that 6% of children had bullied others in a six-week period, and that 15% were victimized. In a recent Ontario study 12% of students reported assaulting someone during the last year and 10% reported carrying a weapon to school, while 25% reported being bullied at school and 32% reported bullying others (OSDUS 2001). (mental health chart)

The evidence from the Canadian study indicate that bullying and fighting begin as early as grade one, and increase until grade 9 or 10, and declines slightly towards graduation. Bullying and fighting are also associated with other anti-social behaviours.

Data indicates that by grade 4, bullying was becoming a significant behavioural issue in B.C. Schools too: 15% of them report that they had been “bullied, teased or picked on’ frequently and regularly. 14% of grade 4’s also report that they feel unsafe at school. (http://www.bced.gov.bc.ca/specialed/bullying.pdf)

 

Media Coverage of Crime: Moral Panic?


Many sociologists believe that media coverage has helped to intensify the public’s anxieties about youth crime during the late 1990’s. George Gerbner’s cultivation research has demonstrated that the media’s biased coverage of crime can explain some of the disparities between the public’s perceptions and the statistical account of crime and violence in society. Americans’ belief that they live in a ‘mean world’ is related to the real and fantasized media violence they see on the screen. His surveys show that the heaviest viewers of violence on both news and fiction programming come to accept violence as commonplace and in some cases inevitable, but overestimate the actual risks of crime in their daily lives.

Research has shown that youth violence and crime feature prominently in U.S. media in ways that don’t exactly mirror reality (Sorenson, S. B., Peterson Manz, J. G., Berk, R. A. (1998). Comparing the degree to which newspaper stories about homicide correspond to actual patterns of homicide victimization these researchers found that “although homicide constitutes the least common form of crime, it receives the largest share of television and newspaper coverage of crime” (p. 1510). In another recent study, Maguire, B., Weatherby, G. A., & Mathers, R. A. (2002) suggest that “that news coverage of crime tends to be driven by the tenet, ‘If it bleeds, it leads’ and that media coverage of news is characterized by a ‘herd mentality.’ Close examination of the TV coverage of youth violence in America, also indicates sensationalistic news values rather than balanced accounts of crime. For example, Dorfman, L., Woodruff, K., Chavez, V., & Wallack, L. (1997) undertook a content analysis of 214 hours of local television news from California. They found that for 1721 stories that violence dominated local television news coverage of youth, that over half of the stories on youth involved violence, while more than two thirds of the violence stories concerned youth. The episodic coverage of violence was five times more frequent than thematic coverage, which means that references to any links to broader social factors, or causes including media, are rare. And only one story had an explicit public health frame. As they explain:

“Local television news rarely includes contributing factors in stories on violence. In 84% of the stories examined, the context in which violence occurred was ignored or de-emphasised. … Even when stories about violence were contextualized, it was mostly from the perspective of ‘news you can use’ – actions people can take to protect themselves – rather than underlying risk factors or precursors to violence. At best this could be considered secondary prevention. Examples of primary violence prevention were rare” (p. 1314).

Failing to put youth crime in context, news about youth in crisis is ever-present in our media. Sorenson et. al. therefore go on to suggest that these biased “accounts of crime can affect the public’s ratings of the importance of salience of issues, define a social problem, shape public estimates of violence within society, and affect the public’s views on criminal justice sentencing. They can also influence the public’s fears about personal safety, satisfaction with law enforcement, and trust of others”. As Maguire, B., Weatherby, G. A., & Mathers, R. A. (2002) go on to note:

“Are there negative consequences to the network coverage of school shootings? There may be. First is the possibility of copycat crimes (see, Wittekind, Weaver, & Petee, 2000). Second, the focus on school violence distracts attention from a far greater threat to children: domestic violence. Third, unwarranted fear in the schools produces a less than ideal learning environment. Finally, national media attention has, in part, contributed to a vast proliferation of new school security measures. Additionally, many schools have implemented a ‘zero tolerance’ plan that sometimes results in extreme measures. If school districts have ‘over-reacted,’ perhaps it is partly because of media attention to tragic but uncommon school shooting cases” (p. 470)

So it is hardly surprising that given dramatic news stories that the public debates about youth violence and what causes it continues to be pressing. Yet the profile of such brutal events often distracts our attention from the persistent relationship found between media and fighting bullying and intimidation, which the persist in schools. In reaction to the media coverage, policies such as zero tolerance for weapons and drugs have been adopted by many US schools as parents look for easy solutions to the difficult task of raising their children in an increasingly mean and brutal world represented in our media.
Media and Youth Aggression

The controversy about too much violent entertainment has a long history spanning half a century (Murray 1995). Ever since the Hays code was written in 1930 for the fledging film industry, the battle between the public and the cultural industries over children’s exposure to sexual and violent content in the entertainment industry has grown ever more vociferous. Especially after the wide spread introduction of television -- the most powerful medium ever invented -- Studies confirm that violence in media is not abating (http://www.ccsp.ucsb.edu/execsum.pdf). Yet the politics of children’s culture has grown into high profile battleground with repeated inquiries followed by sluggish policy making and endless calls for more scientific evidence. It is hardly surprising that this high profile controversy has produced conflicting scientific opinions concerning the effects of media violence on youth (Goldstein, 1998; Freedman, 2002).

There are scientific arguments on both sides but journalists, favouring the bloody events have provided a rather biased account of the scientific arguments (Bushman and Anderson 2001).

Scientist negating media effects and media research:

On one side stand the industry, which maintains that media violence is not a problem and there is no reason to restrict or regulate the media, they argue:

- Violence, war and crime have existed long before media were invented and won’t disappear even if you sanitize children’s mass culture.

- The psychologists who study media effects are misleading the public about evidence of effects: they claim that correlations are not causes, and that the effects hypothesis has not been validated with studies.

- The panic over children’s culture arises not from any ‘real’ condition in children’s lives but because a small group of moralizing adults over-react to generational change

- So get over it old fashioned moralizers! Sex and violence are so much a part of our social world, that young people need to be exposed to it and learn to cope rather than be protected from it.


Psychological and Medical Research:

On the other side are the vast majority of psychological and medical professionals who upon successive reviews of the literature have proclaimed that heavy exposure to media violence does constitute a risk to children’s health and safety. For example, the US Surgeon General’s Report, Youth Violence, 2000 suggest that; (US. Surgeon General, 2001).

• “a small but statistically significant impact on aggression over many years”

• “the science shows that media violence and this is primarily TV, can in fact in the short term increase aggressive behavior”

So too the American Academy of Pediatrics view media as constituting a learning environment in which children learn anti-social attitudes stating that children: <AAP>

• Learn their attitudes about violence at a very young age and these attitudes tend to last.

• Although TV violence has been studied the most, researchers are finding that violence in other media such as computers and video games impacts children and teens in many of the same harmful ways.

• From media violence children learn to behave aggressively toward others. They are taught to use violence instead of self-control to take care of problems or conflicts.

• Violence in the "media world" may make children more accepting of real-world violence and less caring toward others. Children who see a lot of violence from movies, TV shows, or video games may become more fearful and look at the real world as a mean and scary place.


Psychological researchers present evidence that five major mechanisms help to explain the relationship between media violence and aggressive behaviour in the long term:

-Imitation and Copycat; (Bandura, 1977, 1986) Developmental theories have noted that children will learn by means of imitation and reinforcement. The role models that children will imitate will be those individuals who are continually rewarded for their behaviours. Content analysis of TV shows by The National Television Violence Study (1996) showed that 75% of violent acts go unpunished. Therefore heavy viewers of television will continually be exposed to unpunished and often rewarded act of violence. Studies of children's behaviour have indicated that their learned behaviours seem to rely on the direct reinforcement a child receives (Bandura, 1965). Other studies have suggested that the imitation of a model is dependent on the attractive characteristics of that character. 1996-1998 national Television Studies have continually indicated that 40% of violent acts seen on TV were perpetrated by characters who possess attractive role model characteristics.


-Scripts; (Huesmann, 1988, 1998) Observational learning theory suggests that children learn how to deal with everyday problems in a variety of ways. Overtime patterns become represented as scripts, which are applied and enacted in children's play and life. Therefore heavy viewers of violence may incorporate TV constructs into the development of their social scripts, which they enact and consolidate in their playful interactions.


-Desensitization; Theorist have suggested that the more we view and experience violence the more we accept it as a way of life and a way of dealing with issues. Psychologists have suggested that children who are heavy viewers of violent media will not view violence in a negative respect and will become used to it and won't be as cautious about using aggression in dealing with issues (Dominick & Greenberg, 1972). Both theoretical and experimental studies have indicated the existence of children's desensitization to violence. Cline, Croft, & Courrier, 1973 studied boys reception to new images of violence and found that prior viewing of violent images were the variable that determined how physically aroused the boys got while watching new images. It was suggested that the natural arousal reaction of viewers of violent images did not seem to exist with heavy viewers of violent images thus they had become desensitized to such images. (Thomas and Drabman- new )


-Identification/ justification; (Huesmann, 1982). It has been suggested that violent individuals may enjoy violent media because it justifies their own actions and behaviour as normal and acceptable. The notion that a child who behaves aggressively should be remorseful is in conjunction with the theory of desensitization. If a child becomes desensitized to acts of aggression their remorse for imitation and acting aggressively is also negated. Thus the child will view their acts as the norm and they way to deal with issues that arise. (Fernie, 1981; Huesmann & Eron, 1986).


-Mean world; (Gerbner & Gross, 1976, 1981). While children view television they may be cultivating a sense of risk associated with the real world experiences. Studies have shown that heavy TV viewers tend to be more anxious about becoming a victim of violence. These heavy viewers perceive the world to be a dangerous and scary place therefore developing a heightened sense of fear as well as a heightened need to protect themselves, therefore they may be more aggressive.


Violence as risk factor, not causal factor:

In the wake of spectacular schoolyard killings like Littleton and Taber, many people suspected that video games were partially responsible for some of the schoolyard killings (Grossman). The homicide rates do not support the idea that we are raising a generation of killer kids in the virtual playgrounds. Most researchers note that the extremely violent video games, like Quake and Counter-strike, have not been around long enough to know much about their long term consequences. That said it is hard to conclude that nothing is learned while playing violent games, especially given the fact that that the game players are more deeply immersed in the action (Griffith, Kline) What is learned however will depend on the children and the social and psychological resources they bring to their video game play. Moreover attention to homicides is not that helpful in understanding trends in youth aggression: After all homicides account for only 1% of child murders in the USA.

However, like just about every mandated science debate – from cigarettes and melatonin to PCB’s – there are many reasons to see a few grains of truth in both sides of this argument. It is true that violence has played a role in children’s folkstories and folkplay; yet it is also true that the cultural industries design the violence into stories and games because it helps market them to kids. And although everyone agrees that there is a significant correlation – in the order of .10-.15 between heavy consumption of violent media and aggressive and anti-social behavior, it becomes impossible to say whether this relationship implies that aggressive kids watch more violent programmes, or vice versa. Certainly the early laboratory studies that tried to assess whether media caused violent behaviour directly were poorly designed. But that does not invalidate the many studies that confirm that indirect effects of viewing violence on children’s play, or their attitudes and feelings about the world which are part of the socialization of aggression.

So faced with these opposing academic claims, what can we say?

Perhaps the conclusion of the Canadian Government Standing Committee on Communications and Culture, in their report Television Violence: Fraying our Social Fabric. Ottawa 1993 says it best: <Canadian government standing committee>

• “television violence is one of many risk factors which may contribute to aggressive tendencies and antisocial behaviour".

• We have clearly found that the violence portrayed on television reflects and shapes unhealthy social attitudes.

• The committee has concluded that although the risk may be small... It cannot be ignored”.

Precautionary Principle

But 10 years later, it is fair to say that nothing much has happened as a result of 50 years of public concern. The V-chip is a bust and attempts to regulate the video game industry and internet have produced no result. Many people in Canada despair that anything will ever be done to curtail media violence when commercial interests who profit from the sales, are responsible for their regulation. Most however can agree that given the limits of psychological and medical scientific knowledge, the precautionary principle should be applied: to err on the side of safety, and undertake reasonable efforts to reduce children’s exposure to violent entertainment.

Understanding Media Risks

Estimates are that over 6 million assaults per year happen on school grounds in the USA.
The Youth Risk Behaviors Survey data from 2001 of 13,000 teens indicated that not only are fights frequent among teens (25% of girls and 42% of boys reporting fighting during the last year), but those who view more than four hours of TV daily, are 7% more likely to get in a fight during the year than those who watch less than 1 hour. (YRBS chart)


This implies that approximately 1.4 million schoolyard incidents every year that is in part attributable to media violence.

Generally, the evidence from longitudinal studies have found that those children who develop early preferences for violent entertainment and identify with those characters, are more likely to develop positive role models and become aggressive later on in life depending of course on other factors (in family, peer groups and community) which can accentuate or mitigate the effects of media consumption. (Eron, Heusman). As Garbarino notes, it all depends on the peer, family, and community resources available to the individual.

A recent study published in Science for example Johnson et al. (2002,) reported that whereas 45% of the boys who watched television more than 3 hours per day at age 14, subsequently committed aggressive acts involving others, only 8.9%, who watched television less than an hour a day were aggressive later in life and that this relationship existed even after other factors that contribute to aggression such as neighbourhood, family dysfunction and developmental issues are accounted for. < Johnson et al. 2002, >


Bullying and Aggression in Canada

Incidents like the Renee Virk murder in Victoria have made the Canadian public more aware of violent acts of peer aggression too. Many view such incidents from the criminal justice point of view, emphasizing the legal responsibility of schools as part of the war on drugs, gangs and criminal recruitment. There has been growing support for both stricter surveillance and zero tolerance policies as ways of combating youth crime. Such approaches often fail to distinguish the different kinds of behavioural problems that schools face defining bullying as any incident of fighting, aggression or intimidation on school grounds that is of sufficient intensity that it requires reporting and management. School administrators, parents and teachers in BC share an interest in the safety of children at school. As a recent submission by the PAC stated: “when those in leadership say we are going to focus on this, it has the effect of beginning a cult “ The BC government has launched its safe schools policy which calls for reporting of “The Safe Schools Task Force recommends that all school boards, in consultation with school planning councils, be required to develop procedures for reporting and investigating incidents of bullying and that those procedures be widely circulated to parents and students throughout school districts" (www.safeschooltaskforce.bc.ca)


Public interest in youth aggression extends beyond the maintenance of public order. Researchers have shown that there is a link between bullying behaviour and developmental risks to health and well-being in children (see Due et al., 1999; Forero et al., 1999; Laukkanen et al., 2002; Williams et al., 1996; Wolke et al., 2002). Data from numerous studies support the claim that children who are bullied are more likely to suffer from psychosocial and physiological problems as well as absenteeism and poor grades. They tend to lack confidence and self esteem, and are less likely to report liking school. Victims also report being lonely, feeling tensed/nervous, having difficulty sleeping, are absent or truant more often and are more likely to engage in other risky behaviours like substance abuse or sexual activity than other students. Researchers have identified bully-victims, that is children who both bully others and are bullied themselves, as being particularly at risk for negative effects of bullying (Kumpulainen et al., 1998; Kaltiala-Heino et al., 2000). Further more, there is evidence to suggest a “dose effect” relationship between frequency and intensity of bullying and health problems -- that is, the more a child is bullied, the more health problems he or she is likely to experience.
Smith and Levan (1995) used a pictorial questionnaire to study understandings and experiences of bullying with children aged six and seven (grade two). The authors found that these younger students tended to be more inclusive in their definitions of bullying; that is, children of this age were more likely to identify an isolated act of playground aggression, such as one child shoving another child out of frustration, as an example of bullying behaviour. Such nuanced discrepancies in definition may in turn lead to the over reporting of the incidence of bullying in primary schools, which would give researchers a distorted view of the situation.

The idea that bullying is a socially situated risk has led some researchers to distinguish the different factors and relations that underscore aggression at school. Nansel et al. (2001) offer a more limited definition, pieced together from their review of existing literature:

Bullying is a specific type of aggression in which (1) the behavior is intended to harm or disturb, (2) the behavior occurs repeatedly over time, and (3) there is an imbalance of power, with a more powerful person or group attacking a less powerful one. This asymmetry of power may be physical or psychological, and the aggressive behavior may be verbal (eg, name-calling, threats), physical (eg, hitting), or psychological (eg, rumors, shunning/exclusion). (p. 2094)

Using this definition, bullying is viewed as a unique type of aggression on a spectrum of aggressive behaviour ranging from gang violence, spontaneous fights and rough and tumble play. Researchers like Pellegrini and Peter Smith believe it is important to distinguish the circumstances surround bullying conflicts from others such as break downs in rough and tumble play where individuals get hurt when sports and games wheel out of control. For example, two students of relatively equal size and strength tussling on the school yard in an isolated conflict over rule-breaking in a game is not the same as a child being repeatedly ostracizes. Treating all incidences of bullying in the same way may lead some young people to feel that the rules are unfair.

Another important theme found in the literature addresses the key roles that are filled in a bullying situation: bullies, victims and bystanders (see Salmivalli 1999; Twemlow et al., 1996). The bully is the individual initiating or carrying out the bullying, while the victim is predictably the recipient of the bully’s aggression. The term bystander, however, proves a bit misleading. It suggests passivity and noninvolvement, or detachment from the situation. Some researchers have used this bystander group as a control group when evaluating the effectiveness of bullying intervention strategies -- they measure variables in children who are “involved” in bullying behaviour and compare values with those who are “uninvolved.” However, challenging this perception that bystanders stand outside the bullying situation is key for successful interventions, in that it is this peer group that ultimately provides an “audience” for the bully (O'Connell, Pepler & Craig 1999). In this way, the bystander’s passive response to the bullying displays that they witness is a major contributor to the “success” of the bully’s aggressive action. Theoretical explanations for bystander behaviour include the diffusion of responsibility hypothesis and the social contagion theory. Given that bullying behaviour has been found to persist over time (Sourander et al., 2000), we believe that if interventions to mitigate aggressive behaviour in children are to be effective, most research believe that interventions must begin as early as grade two or three.

A review of programmes currently being tried identifies three general strategies for dealing with youth aggression and bullying in the schools:
1) The Zero-Tolerance Approach: emphasizes monitoring reporting and surveillance of all violent and bullying acts as the means of controlling youth crime generally.
2) The Safe Schools Approach: emphasizes the multiple environmental factors that have been shown to be related to safe schools.
3) The Bully Education Approaches: specific programmes that teach children skills and knowledge related to understanding and mediating social conflict

 
 


 
 
 
 

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